Payment Authorization Expertise

Payment Authorization Expertise (PAE), led by Chris Balfour, provides specialized expertise in payment authorization and helps businesses improve their payment performance. The goal was to build a stronger presence, reach relevant decision-makers, and generate a consistent flow of qualified discovery calls.

The client was looking to:

• Generate more relevant business conversations
• Reach the right decision-makers within the payments industry
• Build a consistent outbound presence
• Improve visibility and engagement through LinkedIn

They needed a structured approach that could consistently create meaningful conversations and sales opportunities.

We built a focused strategy around:

• Targeted Outreach – Identifying and reaching relevant prospects within the payments ecosystem
• Personalized Messaging – Creating outreach tailored to the prospect and their business needs
• Consistent LinkedIn Presence – Regular posting to build credibility, visibility, and engagement
• Continuous Engagement – Following up and engaging with prospects to turn initial interactions into meaningful conversations

• Conducted targeted prospect research
• Executed personalized outreach campaigns
• Maintained consistent follow-ups
• Created and published regular LinkedIn content
• Engaged with relevant prospects and industry conversations
• Continuously refined messaging based on responses and engagement

• Generated a consistent flow of discovery calls
• Increased engagement with relevant prospects
• Created more meaningful business conversations
• Built a stronger and more consistent outbound pipeline
• Helped establish a stronger professional presence for Chris and PAE

Chris has been extremely happy with the work and the quality of discovery calls generated through the campaign.

• Highly targeted prospecting
• Personalized and relevant outreach
• Consistent LinkedIn posting and engagement
• Regular follow-ups
• Strong understanding of the target audience
• Consistent execution and optimization